Get ready to see a group of influencers living together in one big house and inviting us into their lives with The Hype House, coming soon to Netflix.
The content collective which was founded in December 2019 primarily by Daisy Keech, Chase Hudson and Thomas Petrou, is moving from TikTok to the small screen.
So far, Netflix hasn’t yet specified when the reality series might premiere or what the show would be called.
In August 2020, Deadline reported that the TikTok stars had agreed to a deal with production company Wheelhouse Entertainment to produce a reality series called The Hype Life, although Netflix hasn’t confirmed that title.
Check out Netflix’s tweet regarding the annoucement:
It will take viewers inside the group’s communal mansion in Los Angeles, offering an exclusive, fly-on-the-wall look into the glamorous, stressful and high-speed personal and professional antics of the young stars, as they live together and collaborate daily on new content.
According to Wattenberg, Wheelhouse’s Chief Creative Officer and President:
“Wheelhouse was launched as a one-stop shop for talent and creators looking to leverage their own brands through content. It’s incredibly gratifying to partner with Netflix on this show and elevate the next generation of stars and entrepreneurs”
Wattenberg
Wheelhouse Chief Strategy Officer Ed Simpson told Deadline that it is working with these influencers, initially via its digital division Wheelhouse DNA, to build broad businesses.
He said that these influencers want the legitimacy that a service like Netflix provides.
“So many of these influencers don’t feel that they justify the attention that they’re getting. They put content up on YouTube or TikTok and the algorithm does its magic and they think, ‘I’ve got millions of people looking at me and all I’ve done is just be me’”
Ed Simpson
This series is just the latest in a trend of social media influencers getting the TV treatment. In November, for example, YouTuber Ryan Kaji, got a show on Amazon Prime Video, while in December TikTok star and former Hype House member Charli D’Amelio inked a deal for a docuseries about her family on Hulu.
About Hype House
The Hype House is the name of a collective of teens TikTok personalities based in Los Angeles, California, as well as the name of the Spanish-style mansion where some of the creators formerly lived. It is going to air on Netflix.
It is a collaborative content house, allowing the different influencers and content creators to make videos together easily. Members include Thomas Petrou, Mia Hayward, Alex Warren, Kouvr Annon, Jack Wright, Sienna Mae Gomez, Chase Hudson, Connor Yates, Vinnie Hacker and more.
Source: Deadline
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